donderdag 27 mei 2010

Social media trends 2010 #Mediause


After searching on the internet if found a few social media trend 2010 posted by marketers, so knowing that the most of you will graduate next year I made a list which could be your research topic. So if you are interested in social media

- Social media is less social;
The downside of these private networks is that the feeling of exclusivity of these clubs is increasing. It is, of course not allow just anyone into your new Twitter list.
That should fit in profile and behavior.

- Scaling up social business initiatives
There are relatively few companies active in the social media landscape. In the U.S., certainly the larger organizations such as Dell, in the front line.
In the Netherlands the first baby steps in 2008 where put. Next year will be rolled out bigger campaigns. Cost savings and customer service will see the main reasons.
- Networks are local and mobile
New networks Foursquare targeting local and mobile interaction.
This will increase further next year. At the same time also the competitive aspect of networks increase. We will network more rewards, levels and incentives to come. And yes, companies are smart and will quickly respond.


- A social media policy is set
Many companies will realize they are not without a "media social policy" may. Next year we will see more policy documents containing 'the rules of engagement "in social media. About how the employee should behave and what information may be shared.

- Popularity smartphones
The last time we see that more and more companies are banned social networks. On the other hand, we see more and more smartphones on the market. The idea of companies to stop online activities is cramped. So when you are not able to go in Hyves on your workcomputer, you can always login on the toilet with your smartphone. This also means that
the smoke break will be exchanged for a social media break..

- Other ways of sharing
5 years ago if you wanted to share with a friend or colleague, use your previous email. Next year we will see further decline of such use. Other ways of sharing information will appear. Think of Facebook, Google Wave, Twitter and Skype. Or e-mail will disappear? Next year, definitely not.

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